The Environmental Communication Strategy (ECS) 2022-27 was released as the main document for all NES communication work. It provides a roadmap to achieving six main Strategic Communication Goals: Positioning, Governance, Content, Assets, Outreach and Connect. These Strategic Goals is fundamental to achieving NES’s overall vision and objectives. NES’s national goal of the Service is geared towards building a more sustainable future for the Cook Islands environment. Degradation of our environment and natural resources provide a bleak future for our children. Therefore, increasing environmental concerns, like biodiversity loss and pollution, require urgent dialogue and communication with key stakeholders and the community to promote environmental protection.
The communication tools launched by NES include the following new assets: factsheets, website, videos, social media strategy, e-forms, electronic direct mail and brand guidelines. These tools will equip NES to advocate for upcoming projects in policy development, legislation, compliance processes, research and data collection on conservation measures.
Halatoa Fua, Director of NES, noted “Environmental communication is an essential tool for action. The ECS 2022-27 outlines how the agency will deliver a comprehensive package to advocate for environmental policy and planning. It is incumbent on NES to raise awareness on the importance of our environment’s health and how we can help address our ecological crisis through innovative approaches.”